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About Me.

I am a college senior at Illinois State University, pursuing an Honors Bachelor of Science in Integrated Marketing Communications with a Minor in Business Analytics, graduating in May 2025.

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My passion is blending my creative background with data to develop effective marketing plans. I thrive at the intersection of creative ideas and well-thought-out strategies. 

Education

2021-2025
Illinois State University

  • BS Integrated Marketing Communications

  • Business Analytics Minor

  • 3.6 GPA

Skills

  • Analytics & Optimization

  • Generative AI

  • Content Management

  • Media Management

  • Graphic Design

  • Photography

Leadership & Involvement

2022-Present
President and Graphic Design Head, Photography Club

2023-Present
Writer and Photographer, Sequin Fashion Magazine

2024-Present
Marketing Assistant, Illinois State Fashion Show

Work Experience

Illinois State University                                               OCT 2023-PRESENT

Media Management Intern

  • Develop and execute engaging content strategies across social media platforms, boosting social media reach by 381% and engagement by over 100% through targeted strategies. 

  • Utilize Meta Business Suite to measure and improve engagement metrics.

  • Design promotional photo and video content aligned with brand guidelines.

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​Town of Normal                                                           MAY 2024-AUG 2024

Communications Intern

  • Created and curated photography content for 20 town events enhancing media presence.

  • Employed Hootsuite and Notion to plan and execute 4 social media campaigns resulting in over a 30% YoY increase in engagement. 

  • Leveraged the Placer.ai tool to build event attendance trend projection models.

Projects

Innovation Consulting Community                                         SPRING 2025

Social Media Tracking Solution

  • Led a team of diverse students as Project Manager to develop a social media trend-tracking solution for a leading international retailer.​

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​Integrated Marketing Communications                                  SPRING 2024

Marketing Campaign Project

  • Developed a targeted marketing campaign for a local business, including a detailed marketing plan and drafted creative.

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​Marketing Research                                                                    FALL 2023

Marketing Research Honors Contract

  • Designed a Qualtrics Survey and analyzed data using IBM SPSS to better understand and improve student involvement on campus.

  • Resume
  • LinkedIn
  • Instagram
  • TikTok
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